“But you know what, at the end of the day, it doesn’t matter.”

“At the end of the day, it all comes down to dollars and cents.”

“At the end of the day, the message just has to get out.”

“At the end of the day, we just didn’t play well enough to win.”

And so on. No expression in the English language has nudged its way into common lexicon more than the phrase “ATEOTD”. I think it started in the business world, where all overblown, vague and brain-stomping phrases originate.

The phrase probably sprang organically from boardrooms around the world loaded with people giving their 110 percent in sharing best practices via some kind of trickle-down effect. I mean, these are suits prioritizing important tasks 24-7 and leaving nothing to the back burner. They know that hindsight is 20-20 and dotting your Is is the bottom line. Having said that, others must re-evaluate their methodologies so that they can leverage a seamless transition to a level playing field under a glass ceiling. They need synergy in order to think outside the box in cutting edge ways to reach out to customers before circling back to discuss value-added options to employ an interface that is a true game-changer. I mean, it’s not rocket science.

Office workers and professional sports players are bathed in clichés. Now, all segments of society tend to speak in such ways when wishing to sound knowledgeable on a subject. But it is a way of speaking that is actually not a way of speaking at all. Everybody should be falling down to the pavement while off to buy a bag of milk because they have permitted too many tired clichés to slip past their teeth and fly through their lips that all energy in their bodies has fled.

At the end of the day is the king. And the absolute worst. Here is what I know about this phrase: it is a song in “Les Miserables”, it is the first full-length LP by a Malaysian band called “Disagree” (they were teenagers when they so creatively named their release), and there is a TV movie titled “At the end of the day: the Sue Rodriguez Story.”

When I hear the phrase, I can no longer pay attention. There is a vacuum in my brain that sucks my attention and its on-switch is the phrase ATEOTD. What, on the face of God’s Earth, does this mean? It is, as Urban Dictionary calls it, a “rubbish phrase”, an “irritating verbal crutch” and a saying used by people to prove a point that they cannot otherwise express. It is a black hole. It is also, as you might have hypothesized, one of my more intense pet peeves.

The problem is you can’t escape it. It is always, at any hour of the day, the end of the day because somebody says it. Do drug dealers in darkened alleys inform their customers that at the end of the day the price is set by market standards? Why don’t we say “What matters most is….” or “Most importantly…” or “We need to focus on…” or any other neater, more expressive and more amazingly not-vague phrase.

I want everyone to stop using it. Can we all agree? We need a website so that everyone in the world can go and agree to stop doing something. That would actually, as I think more of it, solve most of the global issues. I think we should start with the death of the ATEOTD phrase.

There is only one thing that this phrase means. The only thing in which it is not vague at all. In fact, it is most accurate in describing this thing.

At the end of the day, it is tomorrow.